The V&A Museum of Childhood not officially on the parent or tourist radar, and it should be. The free attraction is striking Victorian building and holds treasures untold. Inside, interactive thematic galleries reveal the secrets of toy design, from moving toys to puppets. Kids learn about motors, springs, and optical illusions by playing. Short term exhibitions challenge parents and their small folk to think deeper about the cornerstones of childhood, from birthday parties to flying kites.
The gift store is overstocked with awesome kids’ fiction, creative gadgets, and collectible kids’ lit art prints. The cafe has hot food and lots of highchairs. There are daily drop-in activities including crafts and storytelling. This is a magical space. You and your kids won’t want to leave.
Cambridge Heath Road, Bethnal Green, E2 9PA, Vam.ac.uk/moc