If you desire the kind of enduring old-school French craftsmanship (which cool French parents also value), head to Magasin General Plus. The general store stocks goodies ranging from Turkish-style bath towels (ideal for French Riviera bathing and picnics), to made-in-Provence espadrilles for both genders, vintage ArmorLux striped shirts from Brittany and more. It opened in spring 2015 and has been warmly welcomed by the Aix community.
5 rue Matheron, Novoidplus.com
Image: Magasin General Plus